Apparel for a heritage sport, redefined for an innovative generation.
Loushia cultivates the concept of empowerment and perseverance in young females by creating high-performing apparel made especially for them. Inspired by the youth equestrian athlete –fueled by movement, positivity, and confidence; Loushia advocates the values that we aspire to instill within our future young humans.
Designed to embolden every aspect of developing wellness and reinforce the importance of physical activity, through thoughtfully crafted apparel that will keep up with adventures on bridle paths and beyond.
Behind the Brand
Loushia is inspired by Nicolette Myers's daughter Layla, a young rider who demanded comfort while looking like a professional. Nicolette merged her daughter's sense of style and very high expectations of what she needs and wants in apparel while training in her sport. Knowing that these designs check all of Layla's design requirements reassured her mama that most all other young riders would also approve.
"I found it very challenging to shop for appropriate equestrian training clothes for Layla during her first year riding. She wanted to dress like her trainers and look professional, but also demanded comfort. Many of the brands I found were itchy, scratchy, too hot, not breathable, moisture wicking or just plain not pleasing to the eye for her. And some were very expensive yet would not stand up to multiple wearing and washings and would be discarded before six months were up. I would often 'piece-meal' items by shopping from multiple websites, in stores locally and try off-topic labels like nike, under armour to suit her. It was frustrating and I knew I could fill this gap with my business background and inherent desire to start a biz like this." - Nicolette